publishpress.com·Mar 30, 2026
In the PublishPress podcast, Derek Ashauer discusses the difficulties of using Google Analytics 4 and suggests Conversion Bridge as a better alternative for connecting WordPress sites to over 20 different analytics platforms, emphasizing improved usability and privacy.
The key takeaway for a professional in the creator economy is to explore alternatives to Google Analytics 4, such as Conversion Bridge, which offers integration with more user-friendly and privacy-conscious analytics platforms like Plausible and Fathom. This could enhance your understanding of audience behavior and improve data-driven decision-making without compromising on privacy.