Ulises Studio has created an immersive inflatable installation called "Ooooh, that’s EpiQ!" at Palazzo del Senato for Milan Design Week 2026, designed by Ricardo Orts. This colorful, clay-inspired landscape serves as a playful environment for both adults and children, featuring yoga sessions, digital narratives, and interactive spaces that engage visitors with Škoda's brand identity.
For a design professional interested in immersive environments and participatory design, Ulises Studio's "Ooooh, that’s EpiQ!" installation at Milan Design Week 2026 provides a compelling example of how to blend physical and digital elements into a cohesive, interactive experience. The project transforms Škoda's design language into a tactile, colorful landscape that encourages exploration and engagement, demonstrating the potential of inflatable structures to create versatile, multi-use environments that can adapt to different uses and atmospheres throughout the day and night. This approach could be particularly relevant for professionals looking to innovate in exhibition design or public spaces.