kotaku.com·Feb 11, 2026
_Mewgenics_, an indie roguelike game, became the best-selling game on Steam within 24 hours of its release, quickly recouping its seven-year development costs in just three hours.
The rapid success of "Mewgenics," which recouped its development costs within three hours of release on Steam, highlights the importance of robust pre-launch marketing and community engagement for indie games. As a game developer or publisher, consider investing in long-term community building and leveraging past successes to ensure a strong launch, especially when working with platforms like Steam. This approach could be particularly beneficial for both indie and AAA games, ensuring financial stability soon after release.