practicalecommerce.com·Mar 6, 2026
Nasrin Jafari transitioned from a middle school teacher to the founder of Mixed, a successful direct-to-consumer fashion brand, by starting with sewing face masks during the pandemic and growing her business through learning and adapting in the highly competitive fashion industry.
The most valuable insight for you as an ecommerce professional is the effectiveness of the pre-order model utilized by Mixed, which initially stemmed from inventory challenges. It not only mitigated the risk of overstock and dead inventory but also improved cash flow. This approach, coupled with the direct customer engagement for feedback, can be particularly beneficial in optimizing inventory management and enhancing customer satisfaction in a D2C business.