x.com·Mar 4, 2026
The lineup includes discussions on profitability, strategies for rising customer acquisition costs, AI-era paid media, scalable creative content, and retention playbooks, featuring speakers like Drew Fallon, Mr. Sharma, Cherene Aubert, Alex Garcia, and Ari Happywick.
The session with @arihappywick on retention playbooks from Salt & Stone is particularly valuable for you. It emphasizes actionable strategies for enhancing customer retention, which can directly impact your customer lifetime value (LTV) and optimize your customer acquisition cost (CAC) over time. Focusing on retention can significantly bolster your growth strategy by ensuring that acquired customers continue to generate value, thus improving overall marketing efficiency.